McNeilX
Barcode
A modern beverage brand redefining the can.
Family Office · Venture · Sports · Media
The Venture
& Media Giant.
McNeilX is a strategic family office that backs and supports disruptive founders and developers, helping turn ambitious visions into reality.
01The McNeilX Standard
We don't just invest capital.
We build alongside you.
We partner with ambitious founders and operators, bringing capital, infrastructure, and attention to help build companies with lasting value.
Axiom I— Ownership Over Advice
We invest with you.
We take positions, not just meetings. Putting real capital and resources behind the companies we believe in.
Axiom II— Vision Needs Infrastructure
Capital is only the beginning.
We bring the platforms, operators, resources, and infrastructure needed to turn ambitious ideas into scalable businesses.
Axiom III— Attention Compounds
Great companies deserve an audience.
Our media engine turns portfolio companies into brands people know, trust, and pay attention to.
02MX Advisory & Holdings
We back what we believe in — then build it with our hands.
From CPG brands to landmark real estate to space, MX Advisory & Holdings is the operating and capital arm behind the McNeilX portfolio.
Path Water
The first 100% recyclable aluminum water bottle.
Stand+
Performance and wellness, built for the everyday grind.
Kreatures of Habit
Fuel for high performers, inside and out.
SpaceX
Owned and exited pre-IPO for a profit.
UNCOMN Podcast
Unfiltered conversations with the uncommon.
Coming Soon
MXHQ
Workplace, workouts, and content studio — where McNeilX builds in public.
OnyxHouse Social Club
A private membership club redefining social capital.
Onyx Reserve Signature Estates
Signature residences for a reserved few.
Viceroy Fort Lauderdale
With Naftali Group & Roberto Carlos.
Colette Brickell Miami
With Rubens Barrichello & Meta Development.
Opus Coconut Grove
With Dustin Johnson & Meta Development.
A ton more in the pipeline.
Pitch us your visionDevelopment Collaborators
Built with people who know what it takes to be the best.
Named individuals collaborate on the specific McNeilX real estate developments noted above. No endorsement, sponsorship, or talent-representation relationship is implied.
03Talent Management
140+ athletes. A global network within reach.
McNeilX represents professional athletes across the world of sports, connecting brands with proven talent and powerful opportunities. Through our partnership with ASM and relationships with leading agencies worldwide, our NIL reach extends to thousands of athletes across virtually every major sport.
140+Professional athletes represented
ASMStrategic NIL partnership
ThousandsMore athletes within reach
GlobalAgency relationships worldwide
04The McNeilX Engine
Five divisions. One ecosystem.
Distinct capabilities. One connected platform built to create, invest, innovate, and scale.
01
MX Media
Brands built to stand out.
Strategy, content, creative, and web development built in-house to launch and grow the McNeilX ecosystem.
MX Fund Academy
Learn the framework behind launching and building your own fund.
02
MXHQ
Where work, performance & creativity collide.
The home base for the McNeilX team — built for business, training, content, and collaboration.
03
MX Ventures
Capital behind conviction.
Strategic investments through Spacestation and Onyx Holdings, backing businesses and opportunities we believe in.
04
MX Ai
AI built for business.
Practical AI integrations and automations designed to eliminate friction, increase efficiency, and help businesses scale smarter.
05
MX Studios
Ideas worth amplifying.
End-to-end podcast production backed by the McNeilX platform — from concept and launch to content and distribution.
05 · Contact
Looking to invest? Looking for investment? Brand advisory or partnership?
A few different options for getting in touch — pick what fits and tell us what's on your mind.